About Baobab ColabNatalia established this practice to connect global ecommerce strategy directly to regional commercial execution
Backed by fifteen years of experience leading digital operations for market-leading global brands, Baobab Colab eliminates the friction between high-level vision and local market reality.
By limiting our active partnerships, we ensure every client receives dedicated attention from an expert who has managed P&Ls for internationally recognised brands. We operate as a lean firm where accountability is absolute.
about the founderNatalia developed her expertise leading full-scope digital operations for world-leading brands
She secured multimillion-dollar annual revenue at Google and scaled the LEGO Group's Asia ecommerce channels. Equally adept at guiding global enterprises or small businesses, she excels at aligning cross-functional teams to deliver projects on schedule.
Based in Asia for over a decade covering APAC, Australia, and New Zealand, Natalia brings a broad international perspective across North America, Europe, and Asia. This cross-border footprint, bilingualism, and technical fluency provide a seamless connection between corporate headquarters and regional execution teams.
With Baobab Colab, she ensures strategic vision translates perfectly into local markets, preventing the miscommunications that derail expansion.
OUR PHILOSOPHY
Our name draws inspiration from the Baobab, a tree that connects and sustains communities through its massive root system
This philosophy drives our collaborative model.
We collaborate with teams of like-minded, senior practitioners who seek meaningful challenges and entrepreneurial flexibility. Our approach eliminates agency layers and directly connects with leaders who understand regional execution.
Baobab Colab is a central trunk that provides long term stability and sustains growth on a global level.